This question is the most frequently asked and the most difficult to answer. I have heard many different answers from every client I have worked with. In order to produce the best results with minimal discomfort to my clients I use two different 5% lidocaine topical anesthetics. The first is applied after approving the shape of the brows. This anesthetic stays on for 20 minutes. As I begin working I continually apply a second topical anesthetic to make sure there is minimal discomfort. It is important that this process is easy and comfortable as possible. So when asked is it painful I try to make sure my clients understand that there maybe some discomfort but I do everything possible to lessen it. With that being said, I can tell you I have heard many times “Oh this is not as bad as I thought it was going to be!”